let me school on america's hottest liquid food trend. campbell's go the new youth skewing line of soups made especially for millenials. that's right. every american generation is defined by one thing. the greatest generation stopped hitler. the baby boomers stopped the vietnam war. this generation will go in history for demanding different soup. >> according to the company, campbell's go is a new line of soups designed for people like you. fun, busy. youngish. i think this marketing campaign is greatish. these hey these cans of soup can't get any more dope. they come in a bag now. yeah. look at that guy. look that guy right there. he's going, what up, soup? just jam a straw in it. >> it's like capri soup. and because it's so hip home slice. you're not going to see ads on the tv. that's for squares. you got to surf over to the campbell go website with edgy tumbler graphics and relentless energy one associates with soup. of course, you're probably thinking, what's soup without music. that's what i thought. they've got that covered that too